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The Reef 28 is Playa del Carmen's newest, hottest spot in what is small-batch, luxury hotel resorting. The Mexican brand, which embraces global chic with native authenticity, is giving guests a new kind if all-in experience. This leave-the-kids-behind, sophisticated escape is designed to segue easily from beachfront to roof-top to bar lounge. Brilliantly located, it's a get away, not just from the kids and Monday through Friday grind, but from the pre-fab escapism of conventional all-inclusive stays.